Legal

Privacy policy

We only collect what we need to book you in, turn up at the right address and do a good job on your car. We never sell your information to anyone.

Effective date: 4 August 2026

PureShine Detailing (“PureShine”, “we”, “us”) provides mobile car detailing and valeting across Wembley, Brent, Harrow and NW London. This policy explains what personal information we collect, why we collect it, and how we look after it. It is written in plain English because we would rather you actually read it.

Who we are

PureShine Detailing is a mobile car detailing business operating across NW London.

• Email: info@pureshinedetailing.co.uk
• Phone and WhatsApp: 07804 430657
• Website: pureshinedetailing.co.uk

What information we collect

When you book, message or call us:

• Your name and contact details — phone number and email address
• The address where you would like your car detailed, at home or at work
• Your vehicle’s make, model, year and size, plus any notes about its condition
• Your booking history and service preferences
• Messages you send us by phone, WhatsApp, email, social media or through our booking system
• Payment details — handled securely by our payment provider. We never see or store your full card number

When you download our free car wash guide: your first name and email address, so we can send you the guide and occasional tips. You can unsubscribe at any time.

Automatically, when you visit our website: basic technical information such as your device type, browser, the pages you viewed and how you found us. This comes through cookies and analytics — see below.

How we use your information

• To provide your booking — scheduling, arriving at the right address, and doing the job you asked for (legal basis: performing our contract with you)
• To take payment — deposits at the time of booking and the balance after the work is done (legal basis: performing our contract with you)
• To reply to enquiries and send quotes (legal basis: legitimate interest in responding to people who contact us)
• To send booking confirmations and reminders (legal basis: performing our contract with you)
• To ask for feedback or a review after your appointment (legal basis: legitimate interest in improving our service and reputation)
• To send you the guide you asked for, and occasional tips (legal basis: your consent)
• To understand how people use our website and improve it (legal basis: legitimate interest or consent, via analytics)
• To keep business and tax records (legal basis: legal obligation)

We do not send marketing emails or texts unless you have agreed to receive them, and you can opt out at any time by replying, unsubscribing or contacting us.

Card details and payments

When you book online you pay a deposit by card. That payment is processed by Stripe, a regulated payment provider. Your card details are given to Stripe directly and are never seen or stored by us.

Where you agree to it at the time of booking, your card is kept on file securely by Stripe so the remaining balance can be taken after the work is finished. You can ask us to remove a stored card at any time.

Cookies and analytics

Our website uses essential cookies that make the site work, and Google Analytics, which tells us things like how many people visit, which pages they look at and how they found us. That information is statistical — it does not tell us who you are.

You can block or delete cookies at any time in your browser settings. The website will still work if you do.

Who we share information with

We never sell your data. We share it only with trusted services that help us run the business:

• OrbisX — our booking and customer management system, which processes your booking details
• Stripe — our payment provider, which processes card payments and deposits
• Zapier — which passes enquiry details from our website into OrbisX
• Google — for website analytics and our Google Business Profile, where reviews appear
• Trustindex — the tool that displays our genuine Google reviews on this website
• WhatsApp (Meta) — if you choose to message us there
• Our website hosting provider — which stores our website data securely

Some of these providers may process data outside the UK. Where that happens it is done under safeguards approved under UK data protection law.

How long we keep your information

• Booking and billing records: up to 6 years, as required for UK tax purposes
• Enquiries that do not become bookings: around 12 months, then deleted
• Guide subscribers: until you unsubscribe, or after 24 months of no contact
• Website analytics: according to Google Analytics’ standard retention settings

Your rights

Under UK data protection law (UK GDPR) you have the right to:

• Ask for a copy of the information we hold about you
• Ask us to correct anything that is wrong
• Ask us to delete your information
• Ask us to limit how we use it, or object to us using it
• Withdraw consent at any time, where we rely on consent

To use any of these rights, email info@pureshinedetailing.co.uk and we will respond within one month.

If you are unhappy with how we have handled your data you can complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113.

How we protect your information

Our website uses a secure (HTTPS) connection, we work only with reputable providers, and access to customer information is limited to PureShine.

Children

Our services and website are not aimed at anyone under 16, and we do not knowingly collect information about children.

Changes to this policy

If we update this policy we will post the new version on this page with a new effective date.

Contact us

Questions about this policy or your data? Email info@pureshinedetailing.co.uk or call and WhatsApp 07804 430657. Our terms and conditions cover bookings, deposits and cancellations.